My Story

Hi, I’m Bruce, and I started this brand because I needed it myself.

Like millions of men out there, I began struggling with incontinence. At first, I ignored it. Then I tried to manage it quietly with pads, adult diapers, so-called “leakproof” underwear from big brands. But nothing worked the way I needed it to. Everything felt bulky, uncomfortable, and worst of all, unreliable.

I was tired of living in fear of leaks. Tired of the stigma. Tired of settling for gear that wasn’t designed for me.

So, I decided to do something about it.

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Building a Better Boxer

With no real solution on the market that met my standards, I rolled up my sleeves and started designing my own. I wasn’t trying to build a business, I was just trying to get my life back.

What I created ended up being more than just underwear. It became a game-changer.

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Bruce Boxers are made with four discreet, ultra-absorbent layers that trap 100% of the leaks without adding bulk.

The secret?

My patented FluidDry™ Technology, which locks in moisture while keeping you dry, comfortable, and confident all day long.

From Me to You

What began as a personal fix quickly turned into something bigger. I started making pairs for friends going through the same thing. Then their friends. Before long, word spread.

Turns out, a lot of guys are looking for the same thing I was: real comfort, real protection, and none of the shame.

That’s why Bruce Boxers exists. Not just to cover up a problem, but to help men live without limits.

Why I Do This

Bruce Boxers isn’t just a brand, it’s a mission. I know what it’s like to feel anxious every time you leave the house, to plan your day around proximity to a bathroom, to feel like you're the only one dealing with this.

You're not.

I created Bruce Boxers to give men a real solution, one that’s comfortable, discreet, and actually works.

Because you deserve to live your life with confidence.

Thanks for being here. I’m proud of what I’ve built, and I hope Bruce Boxers makes a difference for you, just like it did for me.

– Bruce