My Story

From one man who needed a better solution… to thousands who finally found one.

Hi, I’m Bruce.

And I didn’t start this brand because I wanted to run a company.

I started it because I had a problem I couldn’t ignore anymore.

Like millions of men, I began dealing with bladder leaks. At first, it was occasional. Easy to brush off. Easy to pretend it wasn’t happening.

Until it wasn’t.

Leaks don’t just affect your body. They affect your confidence.
Your routines.
Your sense of control.

I started planning my day around bathrooms.
Checking myself constantly.
Worrying someone might notice.

And like most men, I tried to handle it quietly.

Pads.
Adult diapers.
“Leakproof” underwear from women brands.

But none of it felt right.

Pads shifted and bunched. Diapers were bulky and humiliating. And the so-called leakproof underwear? Uncomfortable, unreliable, and clearly not designed for real men living real lives.

I didn’t want to feel old.
I didn’t want to feel broken.
And I definitely didn’t want my underwear reminding me of a medical problem.

I was tired of living on edge.

So I decided to build something better.

Building a Boxer I’d Actually Wear

I wasn’t trying to start a business.
I was trying to get my life back.

With a background in sewing and design, I began experimenting. Late nights. Dozens of prototypes. Countless failures.

Every version had to meet one simple standard:

Would I trust this in public?

Not just at home.
Not just “for a few drops.”
But during long days, travel, standing meetings, social events.

I wanted underwear that looked like what I’d always worn — but quietly handled leaks without bulk, noise, or fear.

After months of trial and error, I finally got it right.

What Makes Bruce Boxers Different

Bruce Boxers are built with four discreet, ultra-absorbent layers designed specifically for the male body.

They absorb leaks quickly.
Lock moisture in.
Stay dry to the touch.

All without feeling thick, stiff, or medical.

At the core is my patented FluidDry™ Technology — engineered to do one thing:

Let you forget about leaks entirely.

No pads.
No diapers.
No constant checking.

Just underwear that works.

From a Personal Fix to Something Bigger

The first person to try them after me was my father.

His reaction stuck with me.

“I finally feel like myself again.”

I started making pairs for friends. Then friends of friends. Then men I’d never met, who reached out after hearing about them in support groups and forums.

What I realized surprised me.

So many men were dealing with the same thing, silently.
Ashamed.
Frustrated.
Settling for solutions that didn’t really solve anything.

Bruce Boxers stopped being just about me.

It became about giving men a real alternative.

Why I Do What I Do

Bruce Boxers isn’t just underwear.

It’s peace of mind.
It’s dignity.
It’s confidence restored.

I know what it’s like to hesitate before leaving the house.
To map out bathrooms in your head.
To feel like no one understands what you’re dealing with.

You’re not alone.

I built Bruce Boxers so men wouldn’t have to choose between protection and self-respect.

Because a medical issue shouldn’t define you.
And your underwear shouldn’t make you feel like it does.

Thanks for being here. I’m proud of what we’ve built, and even more proud of the men who trust us.

— Bruce